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The economics of bulk buying - Sally's Journal
March 19th, 2006
01:31 am

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The economics of bulk buying

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From:atreic
Date:March 19th, 2006 08:39 am (UTC)
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What was even odder was that they weren't even hiding the fact - they had little price check lables on that meant I didn't even have to divide by 6, or 4, or anything difficult like that. Their only attempt at deception was that the 1-pack and the 6-pack were labled in price per litre (68 and 61p), and the 4-pack was labled in price per 100ml (5.4p). But
a) is the Great British Public really so innumerate this confuses it?
and
b) surely that just makes the 4 pack look even cheaper?
Maybe angoel is right and they're just trying to get rid of 4 packs.
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From:king_of_wrong
Date:March 19th, 2006 09:42 am (UTC)
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is the Great British Public really so innumerate this confuses it?

Yes.

Anf the only logical reason to sell 1-, 4- and 6-packs is to confuse people; given how long unopened orange juice will keep, there's no pressing need for an "I'll never finish that much" size.
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From:senji
Date:March 19th, 2006 10:13 pm (UTC)
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Particularly since TESCO Online will no-longer deliver 132 cartons of OJ at a time (the most they'll do is 10xpack size; so if you're buying the not-cheapest variety a total of 110 cartons (10x1 + 10x4 + 10x6)).
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From:sashajwolf
Date:March 20th, 2006 02:13 pm (UTC)
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I dunno - I often find myself paying more for a smaller size because I don't think we've got enough space to store the larger one conveniently.
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